Channels Integration

SMS Integration

SMS remains one of the most reliable and effective communication channels for businesses. By connecting your SMS provider to WowChat, you can send and receive SMS messages directly from the Unified Inbox alongside WhatsApp, Email, Live Chat, Messenger, Instagram, Voice Calls, and other connected channels.

With SMS integration, your team can manage customer conversations, respond quickly to inquiries, and maintain a complete communication history from a single platform. This guide explains how to connect and configure SMS channels in WowChat.

Why Connect SMS?

Connecting SMS to WowChat helps your organization:

  • Manage SMS conversations from a centralized inbox
  • Improve customer response times
  • Reach customers instantly
  • Reduce missed communications
  • Maintain conversation history
  • Enable team collaboration

Instead of managing messages across multiple systems, your team can handle all customer communication from one workspace.

Supported SMS Providers

WowChat currently supports the following SMS providers:

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Twilio

Twilio is a cloud communications platform that enables businesses to send and receive SMS messages using Twilio phone numbers and messaging services.

Plivo

Plivo is a communication platform that allows businesses to manage SMS messaging through secure and scalable messaging APIs.

Before You Begin

Before connecting an SMS provider, ensure you have:

  • Access to your WowChat workspace
  • An active Twilio or Plivo account
  • Required account credentials
  • A purchased SMS-enabled phone number from your provider
  • Permission to manage messaging services

Twilio SMS Integration

Follow these steps to connect a Twilio SMS channel.

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Step 1: Open Channels

After successfully logging in to your WowChat account, click on the Channels option from the left-hand navigation menu.

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Step 2: Create a New Channel

Click the New Channel button to begin creating a new communication channel.

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Step 3: Select SMS Channel

From the available channel types, select SMS Channel.

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Step 4: Select Twilio Provider

Choose Twilio as your SMS provider. And click on the next button.

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Step 5: Enter Channel Information

Provide the required channel information:• Channel Name• Account SID• Auth Token• Source Number

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Step 6: Click Next

Review the configuration details and click the Next button.

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Step 7: Assign Users

Select the user or users who should manage SMS conversations for this channel. And click on the next button.

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Step 8: Channel Created Successfully

The SMS channel has been created successfully. Click the Finish button to complete the setup process.

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Plivo SMS Integration

Follow these steps to connect a Plivo SMS channel.

1

Step 1: Open Channels

After successfully logging in to your WowChat account, click on the Channels option from the left-hand navigation menu.

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Step 2: Create a New Channel

Click the New Channel button to begin creating a new communication channel.

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Step 3: Select SMS Channel

From the available channel types, select SMS Channel.

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Step 4: Select Plivo Provider

Choose Plivo as your SMS provider. And click on the next button.

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Step 5: Enter Channel Information

Provide the required channel information:• Channel Name• Auth SID• Auth Token• Source Number

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Step 6: Click Next

Review the configuration details and click the Next button.

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Step 7: Assign Users

Select the user or users who should manage SMS conversations for this channel. And click on the next button.

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Step 8: Channel Created Successfully

The SMS channel has been created successfully. Click the Finish button to complete the setup process.

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How SMS Conversations Work

Once connected:

  • Customers send SMS messages to your configured phone number.
  • Messages automatically appear in the WowChat Unified Inbox.
  • Team members can respond directly from WowChat.
  • Conversations can be assigned to users or teams.
  • Conversation history remains available for future reference.

This helps your team manage SMS communication more efficiently.

Benefits of SMS Integration

Connecting SMS to WowChat allows you to:

  • Centralize SMS conversations
  • Improve customer response times
  • Enable team collaboration
  • Reduce missed customer messages
  • Maintain a complete communication history
  • Manage multiple communication channels from one platform

Frequently Asked Questions (FAQ)

WowChat currently supports Twilio and Plivo, SMS providers.

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