How ARC Fertility Improved Patient Engagement using WowChat
70%
Increase in lead generation
65%
Business growth impact
45%
Higher team productivity
Client’s Summary
ARC Fertility is one of India’s most trusted IVF and fertility care providers, known for:
- Ethical medical practices
- High success rates
- Patient-first approach
Their mission is to make fertility treatment accessible, affordable, and compassionate for every family.
The Challenge — High-Intent Patients, Slow Engagement
Before implementing WowChat, ARC faced:
Delayed Response to Patient Queries Patients in emotional and urgent situations expected instant answers
Scattered Communication Channels WhatsApp, social media, and SMS handled separately
Low Lead Conversion Many inquiries didn’t convert due to slow follow-ups
High Support Load Repetitive queries around IVF process, cost, and appointments
The Solution — AI + Omnichannel Patient Engagement Platform
ARC Fertility implemented WowChat to unify communication and automate both patient support and lead conversion journeys.
Unified Omnichannel Inbox
All conversations from:
- Facebook Messenger
- SMS
Managed in one single dashboard
- Centralized patient communication
- Faster team collaboration
- No missed inquiries
AI Agent for Patient Support & Lead Qualification
AI for Patient QueriesPatient (WhatsApp): What is the cost of IVF treatment?
AI Agent: IVF costs depend on individual cases. At ARC, plans start from ₹XX,XXX. Would you like a free consultation with our specialist?
AI for Lead Conversion
Patient (Instagram): I want to know if I can get pregnant at 38
AI Agent: Yes Many women conceive successfully with the right treatment. May I know your medical history so we can guide you better?
AI qualifies lead + pushes toward consultation
WhatsApp Marketing Automation
ARC uses WhatsApp for:
- Free consultation campaigns
- Fertility awareness messages
- Appointment reminders
High open rates → Higher patient engagement
SMS for Alerts & Follow-ups
- Appointment confirmations
- Treatment reminders
- Promotional offers
Ensures no patient misses critical updates
Intelligent Routing
- New patient inquiries → Counselling team
- Existing patients → Support team
- High-intent leads → Priority handling
Faster and more personalized care
Results — Real Impact on Patient Experience
| KPI | Before WowChat | After WowChat |
|---|---|---|
| First Response Time | ~20–30 mins | < 1 mins |
| Lead Conversion Rate | Moderate | +45% Increase |
| Patient Satisfaction (CSAT) | ★★★☆☆ 3.8 / 5 | ★★★★★ 4.9 / 5 |
| Missed Inquiries | High | 0% |
| Appointment Bookings | Manual | Automated |
Real Patient Conversation Example
Customer Testimonial
In fertility care, timely communication is critical. Patients come with emotional concerns and expect quick, compassionate responses.
With WowChat, we are now able to respond instantly across WhatsApp and social channels. The AI Agent helps us handle initial queries and guide patients toward consultation efficiently
We’ve seen a significant improvement in both patient satisfaction and conversion rates.
— Customer Engagement manager , ARC Fertility
Key Outcomes
Unified patient communication
Increased appointment bookings
Higher lead conversion rates
Centralized communication across all channels